Rob grew up on mixed family farm at Coolah. After it was sold in 1980, he managed properties for a few years and then set up a Livestock contracting business, Coolah Stock Services in 1985, specialising in footrot eradication. Rob moved to Hamilton, Victoria in 1996 to promote the use of a footrot product called Radicate in Victoria, NSW and Tasmania.
Rob moved to Armidale in 2001 when there was a major footrot outbreak in the New England.
Rob was contracted to AWI to develop an alternative to mulesing from 2004 to 2009.
In 2010 he started data management for Stockbook clients and in November 2014 started work as a Stockbook consultant for Practical Systems.