Operations Team

Peter Rasmussen

Chief Executive Officer

Peter joined Practical Systems in mid-2018. He has 30 years of business experience from diverse industries in Australia and overseas gained in a range of roles across customer experience, retail marketing, industrial sales and general management.

Francis Waddell 

Operations Manager

Francis has a strong understanding of and experience in working with customers to understand and meet their needs. He has strong track record working diverse industries such as primary production, transport and now the SMSF industry. He is skilled in Sales & Marketing operations, business processes, planning and key account management.

Francis prides himself on ensuring that every customers has a great experience by listening carefully to understand their situation and then providing a service that matches that requirement.

Francis is based on the NSW south coast in the Shoalhaven region and travels to Armidale regularly.

Luke Franklin

Software Development Manager

Luke joined Practical Systems in March 2014. Luke has experience in running his own web development business and brings this understanding of the online environment to leading the development team in the Practical Systems Super project.

Steven Wang

Senior Development Manager

Steven has over 20 years of experience in analysis design and development. Steven has been with the company since July 2021. He holds a bachelor of Management Engineering and a Masters in Systems Analysis.  

Shane Thomas

Software Developer

Shane joined Practical Systems in July 2021. Shane has many years of experience previously working in a software programming role for companies like The National Australia Bank (NAB), Panasonic and The University of Cambridge plus many more. In his spare time, he likes remote control planes, camping, golf, tennis and he has even trekked the Kokoda Trail. 

Rob Powell

Stockbook Consultant

Rob grew up on mixed family farm at Coolah. After it was sold in 1980, he managed properties for a few years and then set up a Livestock contracting business, Coolah Stock Services in 1985, specialising in footrot eradication. Rob moved to Hamilton, Victoria in 1996 to promote the use of a footrot product called Radicate in Victoria, NSW and Tasmania.

Rob moved to Armidale in 2001 when there was a major footrot outbreak in the New England.

Rob was contracted to AWI to develop an alternative to mulesing from 2004 to 2009.

In 2010 he started data management for Stockbook clients and in November 2014 started work as a Stockbook consultant for Practical Systems.

Elizabeth Kauter

Customer Support and Service Manager

Liz started with Practical Systems in May 2017. Liz has a strong affinity with the livestock and agriculture industry coming from a long family involvement in farming and cattle production. Liz manages the crucial Support team which is central to our objective of giving great customer experience.

Micah Roy

Customer Support

Micah grew up on the family farms on the Sunshine Coast, working in both cattle production and horticulture production. Micah seized the opportunity and moved to Armidale in 2015 to Study a Bachelor of Rural Science with honours in ecology of parasitic nematodes. After graduating Micah joined Practical Systems in February 2019. Micah has a strong passion and drive to support clients in livestock production systems, so they get the most out of the program.

Amanda Fenwicke

Customer Support

Mandy has been with Practical Systems for many years. Mandy is a very knowledgeable bookkeeper, she provides our customers first-class support when it comes to supporting our Cashbook customers with any of their financial and business related questions. 

Kiera Morcellet

Customer Experience Manager

Kiera joined Practical Systems in May 2020. She has a diverse range of experiences having worked in hospitality, property, education and banking before arriving in Armidale. Work has always focused on customer care and providing a great experience.

Fran O’Dea 

Accounts

Fran is an integral part of our team and has a keen eye for detail, especially when it comes to financial records. When Fran is not balancing our books and recording payments she is at home enjoying life along with her passion for horse riding. 

Lauren Jordan

Admin Assistant

Lauren is passionate about ensuring our customers receive the best experience when it comes to any aspect of our business. Lauren maintains our administrative records whilst also juggling day to day life with a young family and a new small family business.